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All you must know about Alt Text .

Alt Text  also known as alternative text or alt attribute is text.That is the written copy that appears in place of an image on a webpage if the image fails to load on a user’s screen.Search engine crawlers read the alt text value and screen readers use it to ‘describe’ the image to users who cannot see. When you hover your mouse cursor over an image. Users of the internet explorer web browser will see the ALT text in a hover caption

ALT Text that accurately describes an image. Google’s search engine results pages  deliver just as many image results as they do text-based result.

How to use Alt Text ?

When choosing alt text, focus on creating useful, information-rich content that uses keywords appropriately and is in context of the content of the page. Avoid filling alt attributes with keywords (keyword stuffing) as it results in a negative user experience and may cause your site to be seen as spam.

  • write alt text for all of your images
  • The text should be kept short to maximize
  • Be accurate and equivalent
  • 100 characters max.
  • Don’t use “image of” or “picture of” – it’s a waste of your character limit.
  • Use keywords in your ALT tags
  • Don’t write ALT tags just for SEO
  • Be sure to apply alt text to site button images
  • Use empty alt tags – (NULL ALT) for spacer images on a page used only for decorative purposes
  • Don’t repeat text already on the page, making the ALT text redundant or superfluous
  • Google will count 16 words maximum as part of image ALT attribute Text

QUOTE: “When choosing alt text, focus on creating useful, information-rich content that uses keywords appropriately and is in context of the content of the page. Avoid filling alt attributes with keywords (keyword stuffing) as it results in a negative user experience and may cause your site to be seen as spam.” Image Best Practices, Google, 2020