During this pandemic situation, there have been lots of online tutors, influencers, and institutions offering a variety of courses with a wide range of fees structure.
But Google offers nearly 130 courses free with certificates. It is a great opportunity in this pandemic to learn new skills and upgrade yourself to get a good job or start your freelancing career. These courses can help you to start your own startup company too.
Free Google certification courses available in a variety of topics like
Google free digital marketing course
Coding
Website development
Career Development
Machine learning
Android application development
Data and technology etc ……
What should you do to register for these courses and get the certificates?
That is simple you can follow the steps mentioned below to Know all about Google free courses.
Step one – Go to google search and type google digital garage you will get a result like this
Step Three -After reaching the site Register yourself, then you will be able to get a google digital garage login
Step Four -When you complete registration you can see various courses available to learn.
Step five -Select the course which you needed and start learning
Once you have completed the course you can get your certificate by passing the Evaluation.
In Googledigital garage few courses offered by google, some other courses offered by universities and companies like Coursera And all courses available in Googledigital garage are free but for some courses, if you want a certificate you have to pay some amount
All the resources available in google digitalgarage are free. Of Course, Getting a google certification is a great thing but to get a good career Don’t just focus on certification focus mainly on developing skills by learning.
Bonus for you
This pandemic situation made us think about the online presence of Business. To know more details about 6 Awesome Free Online Courses To Learn Digital Marketing! Click here
Instagram is now more popular than social media giants such as facebook,Twitter or LinkedIn.So, how can you reach a lot of users sitting around, waiting to see your content and create opportunities for them to engage with your brand?
Answer is simple by Instagram SEO
INSTAGRAM has built-in search functions that act a bit like… Google so if you want to get found on the ‘Instagram, you need to play by its own set of SEO rules.
what are the techniques for Instagram SEO 2021?
Here are the top Instagram SEO checklist helps you to grow your instagram.
Optimize your Instagram profile for search
Easily Searchable Username
Optimize your profile Name
Instagram Bio optimization
Image cation
Hashtags
Location Tag
Alt text
High Quality Images
Linking post to external sites
Track everything with Analytics
Insta profile
Optimize your instagram profile to get good reach.
Make your profile public (Business /Creative account )
Choose a Username That’s Simple, easy to spell ,Recognizable, and searchable .
Use a colourful ,Branded Instagram Profile Picture
Use the Clickable link in your Bio .
Username
You should always try to include your primary keyword in your username.If someone searches for something on Instagram, the first accounts that will show up are those with the search term in their username.As an example, let’s run a search for digital.Can you see? People who have the word “DIGITAL” in their username appear in the search results.If your username doesn’t include your primary keyword, you should reevaluate it.
Optimise your Instagram name
Your Instagram name are the words in bold in your Instagram bio.Difference between instagram username and Name is that Instagram usernames typically contain a few words scrunched together, but Instagram names are generally spaced out .Each word in your name acts as an important keyword.So use your niche keyword in your name section along with your company name or your name .
Instagram Bio and SEO
Optimising your Instagram account’s bio for search engines is one of the most important things you must do.Instagram Bio limit is 150 characters.You can use your Secondary keywords in your Bio.Secondary keywords are perfect for catching people who might not be searching for your primary keyword but could still be interested in your product.
Add emojis Include Hashtag in your bio .Use hashtags as your keywords .So that Your bio will render as html and is crawlable by search engines. Make sure you’re getting straight to the point what your brand is and what your business is about.
Image Caption
Other perfect opportunities to get some nice, juicy, top-tier keywords on your profile are in the image captions.When Instagram creates a page for your post, it uses your caption as part of the title.So think image captions as title tags.Write Descriptive Captions .Using the right caption helps you show up in search results and catch a user’s attention.Use secondary keywords in your image caption to get more reach.
What it mean by instagram seo hashtags?
Hashtags are an integral part of Instagram, and without using them properly it’s going to be hard to get found. Treat hashtags as keywords.Using relevant, targeted hashtags on your posts and stories is one of the great ways to get discovered by new audiences on Instagram. Adding relevant hashtags helps you to deliver your content to the right audience which helps you have good engagement. Relevant and targeted Hashtags are instagram seo keywords.
location tag
Take Geo tagging seriously while posting on instagram . Adding location to your post helps the customers to reach you easily.It helps a lot for local business and services.Many times people search for location and then for the services.
Use Alt texts
When posting photos, you should write your own Alt text for your Instagram photos!When using Alt text for your photos, Instagram photos can have a life outside of Instagram. They can appear in the search results of Google.When you give proper Alt text for your instagram photos that help the Instagram algorithm work for you, and not against you.Because of Alt text people with visual impairments can “see” your photos.
Post high-quality images
Instagram used image recognition to find what is in your photo and recommend it to others so posting high quality images help with SEO as well.The content you publish needs to be sharp and high-quality so that the Instagram algorithm can identify what your image depicts.
Link to your posts from external sites
If you want your individual posts to show up on Google, you need to link to them from an external site.If you run a blog or a website outside of Instagram, make sure to link to your posts in one way or another.Add Your Instagram to Your Google My Business Profile
Use Instagram Analytics
Instagram Insights are the analytics that provides relevant information about your followers and your content performance. It’s so important to keep an eye on your Insights so that you have a good understanding of your audience.
Free Instagram SEO tools
Top Free Instagram analytics tool are
HypeAuditor
Iconosquare
Instagram Insights
Analisa
Popular Chips
Klear
Sylo
SocialBook
Pixlee
Socialbakers
Union Metrics
Squarelovin
Avoid black hat SEO techniques
If you’re looking to build your Instagram account the right way, avoid black hat SEO techniques .
Don’t buy followers.
Don’t steal content
Don’t use the same hashtag set for every single post
Don’t use bots to like and comment on posts.
Don’t follow too many accounts too fast
Final words
Instagram SEO is not rocket science.So when you post on instagram just keep in mind that SEO is equally significant on social media as it is on websites.
Want to learn more about Digital Marketing ? Check out the below article also
Alt Text also known as alternative text or alt attribute is text.That is the written copy that appears in place of an image on a webpage if the image fails to load on a user’s screen.Search engine crawlers read the alt text value and screen readers use it to ‘describe’ the image to users who cannot see. When you hover your mouse cursor over an image. Users of the internet explorer web browser will see the ALT text in a hover caption
ALT Text that accurately describes an image. Google’s search engine results pages deliver just as many image results as they do text-based result.
How to use Alt Text ?
When choosing alt text, focus on creating useful, information-rich content that uses keywords appropriately and is in context of the content of the page. Avoid filling alt attributes with keywords (keyword stuffing) as it results in a negative user experience and may cause your site to be seen as spam.
write alt text for all of your images
The text should be kept short to maximize
Be accurate and equivalent
100 characters max.
Don’t use “image of” or “picture of” – it’s a waste of your character limit.
Use keywords in your ALT tags
Don’t write ALT tags just for SEO
Be sure to apply alt text to site button images
Use empty alt tags – (NULL ALT) for spacer images on a page used only for decorative purposes
Don’t repeat text already on the page, making the ALT text redundant or superfluous
Google will count 16 words maximum as part of image ALT attribute Text
QUOTE: “When choosing alt text, focus on creating useful, information-rich content that uses keywords appropriately and is in context of the content of the page. Avoid filling alt attributes with keywords (keyword stuffing) as it results in a negative user experience and may cause your site to be seen as spam.” Image Best Practices, Google, 2020
